The Merchandising Career pathway is a sub-groupings of occupations/career specialties used as an organizing tool for curriculum design and instruction. Occupations/career specialties were grouped into this career pathway based on the fact that they require a set of common knowledge and skills for career success.
The Merchandising Career pathway focuses on helping Students to develop the skills necessary to practice ethical behavior and follow regulations and safeguards to protect the business and create trust. Students will acquire foundational knowledge of retailing to understand its scope and impact on the economy. Students will practice leading, controlling and planning to manage buying and merchandising activities.
In addition, the Merchandising Career pathway guides Students in utilizing promotional knowledge and skills for communicating information to achieve a desired outcome. Students develop skills related to advertising, publicity, special events, visual merchandising, displays, promotional campaigns and advertisements to aid in promotional planning. Students also interested in Sales learn to manage the sales function to determine client needs and wants and to respond through planned, personalized communication.
Project Based Learning Exemplar
To view the DRAFT curriculum document click on the link below:
Merchandising Project Based Learning Supporting Material
Occupations relating to Marketing Communications include:
- Administrative Support Representative
- Customer Service Representative
- Department Manager
- Merchandise Buyer
- Merchandising Manager
- Operations Manager
- Receiving Clerk
- Retail Marketing Coordinator
- Sales Associate
- Sales Manager
- Stock Clerk
- Store Manager
- Visual Merchandise Manager