The Merchandising Career pathway is a sub-groupings of occupations/career specialties used as an organizing tool for curriculum design and instruction. Occupations/career specialties were grouped into this career pathway based on the fact that they require a set of common knowledge and skills for career success.

The Merchandising Career pathway focuses on helping Students to develop the skills necessary to practice ethical behavior and follow regulations and safeguards to protect the business and create trust. Students will acquire foundational knowledge of retailing to understand its scope and impact on the economy. Students will practice leading, controlling and planning to manage buying and merchandising activities.

In addition, the Merchandising Career pathway guides Students in utilizing promotional knowledge and skills for communicating information to achieve a desired outcome. Students develop skills related to advertising, publicity, special events, visual merchandising, displays, promotional campaigns and advertisements to aid in promotional planning. Students also interested in Sales  learn to manage the sales function to determine client needs and wants and to respond through planned, personalized communication.


Project Based Learning Exemplar

To view the DRAFT curriculum document click on the link below:

Merchandising Career Pathway Exemplar v1.0 Draft 10042012

Merchandising Project Based Learning Supporting Material

Unit 1 Lesson 1 Pretty Woman Goes Shopping

Unit 1 Lesson 2 Buying Process

Unit 1 Lesson 3 Factors Affecting Purchasing Behavior

Unit 1 Lesson 4 Consumer Segmentation

Unit 1 Lesson 5 Consumer Behavior Project

Unit 2 Lesson 1 Basic Display

Unit 2 Lesson 1 Artistic Design Powerpoint

Unit 2 Lesson 1 Critique for BroadcastAd

Unit 2 Lesson 1 Fashion Window Displays Powerpoint

Unit 2 Lesson 1 Promotion and Visual Merchandising Powerpoint

Unit 2 Lesson 1 Sample Window Displays Introduction Powerpoint

Unit 2 Lesson 1 Why Do You Buy

Unit 2 Lesson 2 Visual Merchandising in a Box

Unit 2 Lesson 2 Visual Merchandising Mall Assignment Powerpoint

Unit 2 Lesson 2 Visual Merchandising & Display Notes Powerpoint

Unit 2 Lesson 2 Evaluation Rubric for Shoebox Display

Unit 2 Lesson 2 PrintAdvertisementAnalysisworksheet

Unit 2 Lesson 2 Project Based Plan for Visual Merchandising


Occupations relating to Marketing Communications include:

  • Administrative Support Representative
  • Customer Service Representative
  • Department Manager
  • Merchandise Buyer
  • Merchandising Manager
  • Operations Manager
  • Receiving Clerk
  • Retail Marketing Coordinator
  • Sales Associate
  • Sales Manager
  • Stock Clerk
  • Store Manager
  • Visual Merchandise Manager

Pathway Resources:

Curricular Resources and Skills Assessments

Professional Certifications

Student Scholarships

Competitions and Contests

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