The Marketing Communications Career pathway is a sub-groupings of occupations/career specialties used as an organizing tool for curriculum design and instruction. Occupations/career specialties were grouped into this career pathway based on the fact that they require a set of common knowledge and skills for career success.
The Marketing Communications Pathway focuses on the operation and management of the advertising and promotion function with respect to its position within the marketing system and its relationship to the other business functions. Students will learn how to utilize standard processes to move, store, locate and/or transfer ownership of goods and services. Students will also learn how to disseminate information about products/services or the company to achieve a desired outcome. Students will develop an advertising plan, utilize various forms of publicity to promote a product or service, exhibit an understanding of ethical behavior when promoting a product or service, and use appropriate terminology to exhibit a clear and concise understanding of promotion to market a product or service.
In addition, this pathway focuses on processes used to manage marketing communications and promotion activities that facilitate business development and growth, and that contribute to customer satisfaction. Students will acquire foundational knowledge of marketing communications and promotion activities to gain an understanding of their nature and scope. Students will learn how to advertise to communicate with target audiences, conduct publicity and public relations to create goodwill and remind others about business activities, employ sales promotion activities to inform or remind others, and manage promotional activities and staff to expedite work, to coordinate activities, and to maximize the value of marketing communication and promotion.
Marketing Communications
Project Based Learning Exemplar
To view the DRAFT curriculum document click on the link below:
MARKETING COMMUNICATIONS PBL Exemplar v 1.0
Marketing Communications Project Based Learning Supporting Material
Unit 1
Unit 1 Lesson 1 Role of Promotion
Unit 1 Lesson 1 Role of Promotion Powerpoint
Unit 1 Lesson 1 Promotion Case Study Promotional Mix Role Play Activity
Unit 1 Lesson 2 Types of Promotion Overview
Unit 1 Lesson 2 Types of Promotion Overview Powerpoint
Unit 1 Lesson 3 Types of Promotion Advertising
Unit 1 Lesson 3 Types of Promotion Advertising Powerpoint
Unit 1 Lesson 4 Types of Promotion Advertising Methods
Unit 1 Lesson 4 Types of Promotion Advertising Methods Powerpoint
Unit 1 Lesson 4 Types of Promotion Advertising Methods Activity
Unit 1 Lesson 4 Types of Promotion Advertising Methods Note Taking Guide
Unit 1 Lesson 4 Types of Promotion Advertising Methods Quiz
Unit 1 Lesson 4 Super Bowl Ad Wars Category Brand
Unit 1 Lesson 4 Super Bowl Ad Wars Category Car 1
Unit 1 Lesson 4 Super Bowl Ad Wars Category Car 2
Unit 1 Lesson 4 Super Bowl Ad Wars Category Food 1
Unit 1 Lesson 4 Super Bowl Ad Wars Category Food 2
Unit 1 Lesson 9 Super Bowl Ad Wars Category Food 3
Unit 1 Lesson 5 Types of Promotion Advertising Project
Unit 1 Lesson 5 Types of Promotion Advertising Project Powerpoint
Unit 1 Lesson 5 Types of Promotion Advertising Project Print Media
Unit 2
Unit 2 Lesson 1 Marketing Communications Process & Personal Selling
Unit 2 Lesson 1 Marketing Communications Process & Personal Selling Powerpoint
Unit 2 Lesson 2 Direct Marketing
Unit 2 Lesson 3 Trade Fairs & Exhibitions
Unit 2 Lesson 3 Trade Show Computex-Taipei
Unit 2 Lesson 4 Sponsorship & Public Relations
Unit 2 Lesson 4 Sponsorship & Public Relations Powerpoint
Unit 2 Lesson 5 Sales Promotion Product
Unit 2 Lesson 5 Sales Promotion Product Powerpoint
Unit 2 Lesson 5 Sponsorship Powerpoint
Unit 2 Lesson 5 Sponsorship Note Sheet
Unit 2 Lesson 5 Sponsorship Notesheet Teacher Key
Unit 2 Lesson 5 Sales Promotions Note Sheet
Unit 2 Lesson 5 Sponsorship Proposal Project Worksheet
Unit 2 Lesson 6 Online Promotions
Occupations relating to Marketing Communications include:
- Account Executive
- Account Supervisor
- Administrative Support Representative
- Advertising Manager
- Analyst
- Art/Graphics Director
- Circulation Manager
- Contract Administrator
- Co-op Manager
- Copywriter
- Creative Director
- Customer Service Representative
- Interactive Media Specialist
- Marketing Associate
- Media Buyer/Planner
- Promotions Manager
- Public Information Director
- Public Relations Manager
- Research Assistant
- Research Specialist
- Sales Promotion Manager
- Sales Representative
- Trade Show Manager
