Marketing Communications

The Marketing Communications Career pathway is a sub-groupings of occupations/career specialties used as an organizing tool for curriculum design and instruction. Occupations/career specialties were grouped into this career pathway based on the fact that they require a set of common knowledge and skills for career success.

The Marketing Communications Pathway focuses on the operation and management of the advertising and promotion function with respect to its position within the marketing system and its relationship to the other business functions. Students will learn how to utilize standard processes to move, store, locate and/or transfer ownership of goods and services. Students will also learn how to disseminate information about products/services or the company to achieve a desired outcome. Students will develop an advertising plan, utilize various forms of publicity to promote a product or service, exhibit an understanding of ethical behavior when promoting a product or service, and use appropriate terminology to exhibit a clear and concise understanding of promotion to market a product or service.

In addition, this pathway focuses on processes used to manage marketing communications and promotion activities that facilitate business development and growth, and that contribute to customer satisfaction. Students will acquire foundational knowledge of marketing communications and promotion activities to gain an understanding of their nature and scope. Students will learn how to advertise to communicate with target audiences, conduct publicity and public relations to create goodwill and remind others about business activities, employ sales promotion activities to inform or remind others, and manage promotional activities and staff to expedite work, to coordinate activities, and to maximize the value of marketing communication and promotion.

Marketing Communications

Project Based Learning Exemplar

To view the DRAFT curriculum document click on the link below:

MARKETING COMMUNICATIONS PBL Exemplar v 1.0

Marketing Communications Project Based Learning Supporting Material

Unit 1

Unit 1 Lesson 1 Role of Promotion

Unit 1 Lesson 1 Role of Promotion Powerpoint

Unit 1 Lesson 1 Promotion Case Study Promotional Mix Role Play Activity

Unit 1 Lesson 2 Types of Promotion Overview

Unit 1 Lesson 2 Types of Promotion Overview Powerpoint

Unit 1 Lesson 3 Types of Promotion Advertising

Unit 1 Lesson 3 Types of Promotion Advertising Powerpoint

Unit 1 Lesson 4 Types of Promotion Advertising Methods

Unit 1 Lesson 4 Types of Promotion Advertising Methods Powerpoint

Unit 1 Lesson 4 Types of Promotion Advertising Methods Activity

Unit 1 Lesson 4 Types of Promotion Advertising Methods Note Taking Guide

Unit 1 Lesson 4 Types of Promotion Advertising Methods Quiz

Unit 1 Lesson 4 Super Bowl Ad Wars Category Brand

Unit 1 Lesson 4 Super Bowl Ad Wars Category Car 1

Unit 1 Lesson 4 Super Bowl Ad Wars Category Car 2

Unit 1 Lesson 4 Super Bowl Ad Wars Category Food 1

Unit 1 Lesson 4 Super Bowl Ad Wars Category Food 2

Unit 1 Lesson 9 Super Bowl Ad Wars Category Food 3

Unit 1 Lesson 5 Types of Promotion Advertising Project

Unit 1 Lesson 5 Types of Promotion Advertising Project Powerpoint

Unit 1 Lesson 5 Types of Promotion Advertising Project Print Media

Unit 2

Unit 2 Lesson 1 Marketing Communications Process & Personal Selling

Unit 2 Lesson 1 Marketing Communications Process & Personal Selling Powerpoint

Unit 2 Lesson 2 Direct Marketing

Unit 2 Lesson 3 Trade Fairs & Exhibitions

Unit 2 Lesson 3 Trade Show Computex-Taipei

Unit 2 Lesson 4 Sponsorship & Public Relations

Unit 2 Lesson 4 Sponsorship & Public Relations Powerpoint

Unit 2 Lesson 5 Sales Promotion Product

Unit 2 Lesson 5 Sales Promotion Product Powerpoint

Unit 2 Lesson 5 Sponsorship Powerpoint

Unit 2 Lesson 5 Sponsorship Note Sheet

Unit 2 Lesson 5 Sponsorship Notesheet Teacher Key

Unit 2 Lesson 5 Sales Promotions Note Sheet

Unit 2 Lesson 5 Sponsorship Proposal Project Worksheet

Unit 2 Lesson 6 Online Promotions

Occupations relating to Marketing Communications include:

  • Account Executive
  • Account Supervisor
  • Administrative Support Representative
  • Advertising Manager
  • Analyst
  • Art/Graphics Director
  • Circulation Manager
  • Contract Administrator
  • Co-op Manager
  • Copywriter
  • Creative Director
  • Customer Service Representative
  • Interactive Media Specialist
  • Marketing Associate
  • Media Buyer/Planner
  • Promotions Manager
  • Public Information Director
  • Public Relations Manager
  • Research Assistant
  • Research Specialist
  • Sales Promotion Manager
  • Sales Representative
  • Trade Show Manager

Pathway Resources:

Curricular Resources and Skills Assessments

Professional Certifications

Student Scholarships

Competitions and Contests

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