Market Research

The Market Research Career pathway is a sub-groupings of occupations/career specialties used as an organizing tool for curriculum design and instruction. Occupations/career specialties were grouped into this career pathway based on the fact that they require a set of common knowledge and skills for career success.

The Market Research Career pathway focuses on introducing Students to the marketing information management and research system and its role in our free enterprise marketing system. Students will learn to manage marketing information and research activities to facilitate business development and growth and to contribute to customer satisfaction. Students will acquire foundational knowledge of marketing information and research to understand what information and equipment are needed to carry out marketing information and research activities. Students will collect information to facilitate decision making, design and implement marketing research activities, process marketing information and use information to plan marketing activities.

In addition, this pathway deals with application of research methods and techniques to solve marketing problems. Research design, implementation, interpretation of results, and reporting are major components of the course. Additional content includes advanced study of sampling, questionnaire design, data collection and retrieval, data analysis and presentation of results.

Marketing Research

Project Based Learning Exemplar

To view the DRAFT curriculum document click on the link below:

MARKETING RESEARCH PBL Exemplar v1.0 10012012

Marketing Research Project Based Learning Supporting Material

Unit 1 Lesson 1 Marketing Segmentation Domestic Marketplace

Unit 1 Lesson 1 Marketing Segmentation: Domestic Marketplace Powerpoint

Unit 1 Lesson 1 17 Ways Consumers Are Changing

Unit 1 Lesson 2 Marketing Segmentation Positioning

Unit 1 Lesson 2  Marketing Segmentation: Positioning Powerpoint

Unit 1 Lesson 2 Marketing Segmentation Activity

Unit 1 Lesson 2 Monster Segmentation Activity

Unit 1 Lesson 2 Analyzing Potential Markets Marketing Segmentation Quiz with Key

Unit 1 Lesson 2 Analyzing Potential Markets Vocabulary

Unit 1 Lesson 3 Introduction to Market Research

Unit 1 Lesson 3 Intoduction to Market Research Powerpoint

Unit 2 Lesson 1 Segmentation Concepts

Unit 2 Lesson 1 Segmetation Concepts Powerpoint

Unit 2 Lesson 2 Collecting the Data

Unit 2 Lesson 3 Managing the Data

Unit 2 Lesson 3 Managing the Data PowerPoint

Unit 3 Lesson 1 Research Survey

Unit 3 Lesson 1 Market Research Survey Powerpoint

Unit 3 Lesson 1 Marketing Research Process Powerpoint

Unit 3 Lesson 1 Conducting Market Research PowerPoint

Unit 3 Lesson 1 47 Percent Is Not Just a Number

Unit 3 Lesson 2 Profiling

Unit 3 Lesson 2 Profiling Powerpoint

Unit 3 Lesson 2 Green Marketing Article

Unit 3 Lesson 3 Practical Research

Unit 3 Lesson 3 Practical Research Powerpoint

Unit 3 Lesson 3 Market Research Analysis Paper

Unit 3 Lesson 3 Market Research and Marketing Research

Unit 3 Lesson 3 Market Research Project

Unit 3 Lesson 3 NIVEA Case Study Advanced



Occupations relating to Marketing Communications include:

  • Administrative Support Representative
  • Analyst
  • Brand Manager
  • CRM Manager
  • Customer Satisfaction Manager
  • Customer Service Representative
  • Database Analyst
  • Database Manager
  • Director of Market Development
  • Forecasting Manager
  • Frequency Marketing Specialist
  • Interviewer
  • Knowledge Management Specialist
  • Marketing Services Manager
  • Planning Analyst
  • Product Planner
  • Research Associate
  • Research Project Manager
  • Research Specialist/Manager
  • Strategic Planner

Pathway Resources:

Curricular Resources and Skills Assessments

Professional Certifications

Student Scholarships

Competitions and Contests

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