CTEP Marketing MPOS 1.0

This page contains the first DRAFT of the CTEP Marketing Project’s Model Program of Study. The CTEP Marketing Project will continue to refine and enhance this Program of Study and its curriculum documents with input from our Pilot Program Schools and Marketing Teachers throughout New Jersey.

The MPOS is a set of three courses in sequence that help students explore a career in Marketing.

Course 1:

Principles of Marketing

To download the DRAFT curriculum document click on link below:

Course 1 Principles of Marketing v1.0

Course 1:

Lesson Plans

Click on links below to download lesson plans.

Unit 1- Foundations of Marketing

Unit 1 Lesson 1 The World of Marketing

Unit 1 Lesson 2 Functions of Marketing

Unit 1 Lesson 3 4Ps worksheet

Unit 1 Lesson 3 Marketing Mix

Unit 1 Lesson 3 Marketing Mix Lesson Supplement

Unit 1 Lesson 4 Market Segmentation

Unit 1 Lesson 5 The Marketing Concept

Unit 1 Lesson 6 SWOT

Unit 1 Word Search Activity

Unit 1 Word Search Instruction Sheet

Unit 2- Marketing and Society

Unit 2 Lesson 1 Understanding Economies

Unit 2 Lesson 2 Economic Systems Student Activity

Unit 2 Lesson 3 Factors of Production

Unit 2 Lesson 3 Factors of Production (power point)

Unit 2 Lesson 3 Factors of Production Comparison Chart

Unit 2 Lesson 3 Factors of Production Frito Lay

Unit 2 Lesson 3 Factors of Production Frito Lay Timeline worksheet

Unit 2 Lesson 3 Four Factors of Production with student handouts

Unit 2 Lesson 4 Supply and Demand

Unit 2 Lesson 4 Supply and Demand Part 2

Unit 2 Lesson 5 Federal Laws and Agencies

Unit 2 Lesson 6 Global Business

Unit 2 Lesson 7 International Trade What can change supply and demand

Unit 2 Lesson 8 Business Ethics

Unit 2 Rebus Puzzle Activity

Unit 2 Rebus Puzzle Instruction Sheet

Unit 3- Selling

Unit 3 Lesson 1 Selling

Unit 3 Lesson 2 Closing the sale

Unit 3 Lesson 3 Ethics in Selling

Unit 4- Promotion

Unit 4 Lesson 1 Purpose of Promotion

Unit 4 Lesson 1 Purpose of Promotion Worksheet

Unit 4 Lesson 2 Pass the Promotion

Unit 4 Lesson 2 Pass the Promotion Worksheet

Unit 4 Lesson 3 Promotions

Unit 4 Lesson 3 Student Handout

Unit 4 Lesson 4 Promotional Strategies

Unit 4 Lesson 5 Promotional Plan

Unit 4 Lesson 6 Public Relations in Promotion

Unit 4 Lesson 7 Write a Successful Press Release 10 tips

Unit 4 Lesson 7 Write a Successful Press Release Form

Unit 4 Lesson 7 Write Successful Press Release

Unit 4 Lesson 8 Press Conference

Unit 4 Lesson 8 Press Conference Student Lesson Materials

Unit 4 Lesson 9 Advertising Planning

Unit 4 Lesson 9 Super Bowl Ad Wars Category Brand

Unit 4 Lesson 9 Super Bowl Ad Wars Category Car 1

Unit 4 Lesson 9 Super Bowl Ad Wars Category Car 2

Unit 4 Lesson 9 Super Bowl Ad Wars Category Food 1

Unit 4 Lesson 9 Super Bowl Ad Wars Category Food 2

Unit 4 Lesson 9 Super Bowl Ad Wars Category Food 3

Unit 4 Lesson 10 Promoting a Boxing Match Student Handout

 

Unit 4 Lesson 10 The Promotion Mix

Unit 4 Crossword Puzzle Activity

Unit 4 Crossword Puzzle Instruction Sheet

Unit 5- Distribution

Unit 5 Lesson 1 Eggcellent Channels of Distribution

Unit 5 Lesson 2 Hoodlum Hoodie Student Activity

Unit 5 Lesson 3 New Channels of Distribution

Unit 5 Lesson 4 Apple Channel Conflict Handout

Unit 5 Lesson 4 Channel Conflict

Unit 5 Lesson 5 Polly Pajamas Student Activity

Unit 5 Lesson 6 Company Case Study Distribution Handout

Unit 5 Lesson 6 Distribution Case Study

Unit 6- Pricing Strategies

Unit 6 Lesson 1 Price Planning Part 1

Unit 6 Lesson 2 Forms of Pricing

Unit 6 Lesson 3 Price Planning Part 2

Unit 6 Lesson 4 Pricing Strategies Part 1

Unit 6 Lesson 5 Pricing Strategies Part 2

Unit 6 Lesson 6 What is Gross Profit

Unit 7- Brand, Product, and Service Marketing

Unit 7 Lesson 1 New Plan

Unit 7 Lesson 2 Brand Promotion

Unit 7 Lesson 3 Brand Equity

Unit 8- Market Research

Unit 8 Lesson 1 What is Market Research

Unit 8 Lesson 2 Introduction to Market Research

Unit 8 Lesson 3 Develop Understanding of Market Research

Unit 8 Lesson 4 Provide Info to Make Decisions

Unit 8 Lesson 5 Access Accurate Information

Unit 8 Lesson 6 Final Project

Unit 8 Spot the Differences Activity

Unit 8 Spot the Differences Instruction Sheet

Unit 9- Careers in Marketing

Unit 9 Lesson 1 Identify A Marketing Career of Interest

Unit 9 Lesson 2 Rules For Writing a Resume

Unit 9 Lesson 3 Create a Resume

Course 2:

Marketing Applications

To download the DRAFT curriculum document click on link below:

Course 2 Marketing Applications v1.0

 

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