CTEP Marketing MPOS 1.0

This page contains the first DRAFT of the CTEP Marketing Project’s Model Program of Study.¬†The CTEP Marketing Project will¬†continue to refine and enhance this Program of Study and its curriculum documents with input from our Pilot Program Schools and Marketing Teachers throughout New Jersey.

The MPOS is a set of three courses in sequence that help students explore a career in Marketing.

Course 1:

Principles of Marketing

To download the DRAFT curriculum document click on link below:

Course 1 Principles of Marketing v1.0

Course 1:

Lesson Plans

Click on links below to download lesson plans.

Unit 1- Foundations of Marketing

Unit 1 Lesson 1 The World of Marketing

Unit 1 Lesson 2 Functions of Marketing

Unit 1 Lesson 3 4Ps worksheet

Unit 1 Lesson 3 Marketing Mix

Unit 1 Lesson 3 Marketing Mix Lesson Supplement

Unit 1 Lesson 4 Market Segmentation

Unit 1 Lesson 5 The Marketing Concept

Unit 1 Lesson 6 SWOT

Unit 1 Word Search Activity

Unit 1 Word Search Instruction Sheet

Unit 2- Marketing and Society

Unit 2 Lesson 1 Understanding Economies

Unit 2 Lesson 2 Economic Systems Student Activity

Unit 2 Lesson 3 Factors of Production

Unit 2 Lesson 3 Factors of Production Comparison Chart

Unit 2 Lesson 3 Factors of Production Frito Lay

Unit 2 Lesson 3 Factors of Production Frito Lay Timeline worksheet

Unit 2 Lesson 3 Four Factors of Production with student handouts

Unit 2 Lesson 4 Supply and Demand

Unit 2 Lesson 4 Supply and Demand Part 2

Unit 2 Lesson 5 Federal Laws and Agencies

Unit 2 Lesson 6 Global Business

Unit 2 Lesson 7 International Trade What can change supply and demand

Unit 2 Lesson 8 Business Ethics

Unit 2 Rebus Puzzle Activity

Unit 2 Rebus Puzzle Instruction Sheet

Unit 3- Selling

Unit 3 Lesson 1 Selling

Unit 3 Lesson 2 Closing the sale

Unit 3 Lesson 3 Ethics in Selling

Unit 4- Promotion

Unit 4 Lesson 1 Purpose of Promotion

Unit 4 Lesson 1 Purpose of Promotion Worksheet

Unit 4 Lesson 2 Pass the Promotion

Unit 4 Lesson 2 Pass the Promotion Worksheet

Unit 4 Lesson 3 Promotions

Unit 4 Lesson 3 Student Handout

Unit 4 Lesson 4 Promotional Strategies

Unit 4 Lesson 5 Promotional Plan

Unit 4 Lesson 6 Public Relations in Promotion

Unit 4 Lesson 7 Write a Successful Press Release 10 tips

Unit 4 Lesson 7 Write a Successful Press Release Form

Unit 4 Lesson 7 Write Successful Press Release

Unit 4 Lesson 8 Press Conference

Unit 4 Lesson 8 Press Conference Student Lesson Materials

Unit 4 Lesson 9 Advertising Planning

Unit 4 Lesson 9 Super Bowl Ad Wars Category Brand

Unit 4 Lesson 9 Super Bowl Ad Wars Category Car 1

Unit 4 Lesson 9 Super Bowl Ad Wars Category Car 2

Unit 4 Lesson 9 Super Bowl Ad Wars Category Food 1

Unit 4 Lesson 9 Super Bowl Ad Wars Category Food 2

Unit 4 Lesson 9 Super Bowl Ad Wars Category Food 3

Unit 4 Lesson 10 Promoting a Boxing Match Student Handout

Unit 4 Lesson 10 The Promotion Mix

Unit 4 Crossword Puzzle Activity

Unit 4 Crossword Puzzle Instruction Sheet

Unit 5- Distribution

Unit 5 Lesson 1 Eggcellent Channels of Distribution

Unit 5 Lesson 2 Hoodlum Hoodie Student Activity

Unit 5 Lesson 3 New Channels of Distribution

Unit 5 Lesson 4 Apple Channel Conflict Handout

Unit 5 Lesson 4 Channel Conflict

Unit 5 Lesson 5 Polly Pajamas Student Activity

Unit 5 Lesson 6 Company Case Study Distribution Handout

Unit 5 Lesson 6 Distribution Case Study

Unit 6- Pricing Strategies

Unit 6 Lesson 1 Price Planning Part 1

Unit 6 Lesson 2 Forms of Pricing

Unit 6 Lesson 3 Price Planning Part 2

Unit 6 Lesson 4 Pricing Strategies Part 1

Unit 6 Lesson 5 Pricing Strategies Part 2

Unit 6 Lesson 6 What is Gross Profit

Unit 7- Brand, Product, and Service Marketing

Unit 7 Lesson 1 New Plan

Unit 7 Lesson 2 Brand Promotion

Unit 7 Lesson 3 Brand Equity

Unit 8- Market Research

Unit 8 Lesson 1 What is Market Research

Unit 8 Lesson 2 Introduction to Market Research

Unit 8 Lesson 3 Develop Understanding of Market Research

Unit 8 Lesson 4 Provide Info to Make Decisions

Unit 8 Lesson 5 Access Accurate Information

Unit 8 Lesson 6 Final Project

Unit 8 Spot the Differences Activity

Unit 8 Spot the Differences Instruction Sheet

Unit 9- Careers in Marketing

Unit 9 Lesson 1 Identify A Marketing Career of Interest

Unit 9 Lesson 2 Rules For Writing a Resume

Unit 9 Lesson 3 Create a Resume

Course 2:

Marketing Applications

To download the DRAFT curriculum document click on link below:

Course 2 Marketing Applications v1.0

Course 2:

Lesson Plans

Click on links below to download lesson plans.

Unit 1-

Be Sociable, Share!