This page contains the first DRAFT of the CTEP Marketing Project’s Model Program of Study. The CTEP Marketing Project will continue to refine and enhance this Program of Study and its curriculum documents with input from our Pilot Program Schools and Marketing Teachers throughout New Jersey.
The MPOS is a set of three courses in sequence that help students explore a career in Marketing.
Course 1:
Principles of Marketing
To download the DRAFT curriculum document click on link below:
Course 1 Principles of Marketing v1.0
Course 1:
Lesson Plans
Click on links below to download lesson plans.
Unit 1- Foundations of Marketing
Unit 1 Lesson 1 The World of Marketing
Unit 1 Lesson 2 Functions of Marketing
Unit 1 Lesson 3 Marketing Mix Lesson Supplement
Unit 1 Lesson 4 Market Segmentation
Unit 1 Lesson 5 The Marketing Concept
Unit 1 Word Search Instruction Sheet
Unit 2- Marketing and Society
Unit 2 Lesson 1 Understanding Economies
Unit 2 Lesson 2 Economic Systems Student Activity
Unit 2 Lesson 3 Factors of Production
Unit 2 Lesson 3 Factors of Production Comparison Chart
Unit 2 Lesson 3 Factors of Production Frito Lay
Unit 2 Lesson 3 Factors of Production Frito Lay Timeline worksheet
Unit 2 Lesson 3 Four Factors of Production with student handouts
Unit 2 Lesson 4 Supply and Demand
Unit 2 Lesson 4 Supply and Demand Part 2
Unit 2 Lesson 5 Federal Laws and Agencies
Unit 2 Lesson 6 Global Business
Unit 2 Lesson 7 International Trade What can change supply and demand
Unit 2 Lesson 8 Business Ethics
Unit 2 Rebus Puzzle Instruction Sheet
Unit 3- Selling
Unit 3 Lesson 2 Closing the sale
Unit 3 Lesson 3 Ethics in Selling
Unit 4- Promotion
Unit 4 Lesson 1 Purpose of Promotion
Unit 4 Lesson 1 Purpose of Promotion Worksheet
Unit 4 Lesson 2 Pass the Promotion
Unit 4 Lesson 2 Pass the Promotion Worksheet
Unit 4 Lesson 3 Student Handout
Unit 4 Lesson 4 Promotional Strategies
Unit 4 Lesson 5 Promotional Plan
Unit 4 Lesson 6 Public Relations in Promotion
Unit 4 Lesson 7 Write a Successful Press Release 10 tips
Unit 4 Lesson 7 Write a Successful Press Release Form
Unit 4 Lesson 7 Write Successful Press Release
Unit 4 Lesson 8 Press Conference
Unit 4 Lesson 8 Press Conference Student Lesson Materials
Unit 4 Lesson 9 Advertising Planning
Unit 4 Lesson 9 Super Bowl Ad Wars Category Brand
Unit 4 Lesson 9 Super Bowl Ad Wars Category Car 1
Unit 4 Lesson 9 Super Bowl Ad Wars Category Car 2
Unit 4 Lesson 9 Super Bowl Ad Wars Category Food 1
Unit 4 Lesson 9 Super Bowl Ad Wars Category Food 2
Unit 4 Lesson 9 Super Bowl Ad Wars Category Food 3
Unit 4 Lesson 10 Promoting a Boxing Match Student Handout
Unit 4 Lesson 10 The Promotion Mix
Unit 4 Crossword Puzzle Activity
Unit 4 Crossword Puzzle Instruction Sheet
Unit 5- Distribution
Unit 5 Lesson 1 Eggcellent Channels of Distribution
Unit 5 Lesson 2 Hoodlum Hoodie Student Activity
Unit 5 Lesson 3 New Channels of Distribution
Unit 5 Lesson 4 Apple Channel Conflict Handout
Unit 5 Lesson 4 Channel Conflict
Unit 5 Lesson 5 Polly Pajamas Student Activity
Unit 5 Lesson 6 Company Case Study Distribution Handout
Unit 5 Lesson 6 Distribution Case Study
Unit 6- Pricing Strategies
Unit 6 Lesson 1 Price Planning Part 1
Unit 6 Lesson 2 Forms of Pricing
Unit 6 Lesson 3 Price Planning Part 2
Unit 6 Lesson 4 Pricing Strategies Part 1
Unit 6 Lesson 5 Pricing Strategies Part 2
Unit 6 Lesson 6 What is Gross Profit
Unit 7- Brand, Product, and Service Marketing
Unit 7 Lesson 2 Brand Promotion
Unit 8- Market Research
Unit 8 Lesson 1 What is Market Research
Unit 8 Lesson 2 Introduction to Market Research
Unit 8 Lesson 3 Develop Understanding of Market Research
Unit 8 Lesson 4 Provide Info to Make Decisions
Unit 8 Lesson 5 Access Accurate Information
Unit 8 Spot the Differences Activity
Unit 8 Spot the Differences Instruction Sheet
Unit 9- Careers in Marketing
Unit 9 Lesson 1 Identify A Marketing Career of Interest
Unit 9 Lesson 2 Rules For Writing a Resume
Unit 9 Lesson 3 Create a Resume
Course 2:
Marketing Applications
To download the DRAFT curriculum document click on link below:
Course 2 Marketing Applications v1.0
Course 2:
Lesson Plans
Click on links below to download lesson plans.
Unit 1-
