Marketing Career Cluster

This website is all about the Marketing Career Cluster.  Career cluster programs in marketing will integrate academics with technology and career studies as well as reference NJ Core Curriculum Content Standards and industry needs. Middlesex County College will unite representatives from school districts, higher education, industry and public entities such as Workforce Investment Bureaus and Economic Development Offices to assist in the discussion, recommendation and implementation of high-quality programs.

Middlesex County College, working with the New Jersey Department of Education is committed to interacting with local secondary districts and postsecondary institutions in partnerships to benefit students. Through the Career and Technical Education (CTE) Partnership in the Career Clusters of Marketing project, Middlesex County College will provide the necessary leadership and administration to assist districts and institutions statewide create opportunities that enhance quality secondary and postsecondary CTE programs.

This website represents a true partnership between the private sector and the public sector where goals are aligned and efforts are directed toward helping today’s youth become life-long learners that successfully transition academic achievements into high-wage/high-skilled careers.

The Need

The Bureau of Labor Statistics states that by 2018, marketing-related jobs will increase by 13 percent through 2018, from 623,800 jobs to 704,100 jobs. Job growth will be due to the need to replace workers who leave the occupation or retire and will be spurred by competition for a growing number of goods and services, both foreign and domestic, and the need to make one’s product or service stand out in the crowd.  In addition, as the influence of traditional advertising in newspapers, radio and network television decreases, marketing professionals are being asked to develop new and different ways to advertise and promote products and services to reach potential customers. (Source: Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2010-11 Edition, Advertising, Marketing, Promotions, Public Relations, and Sales Managers)

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