Curricular Resources and Skills Assessments

This page contains a number of downloadable resources that may be used to build or maintain a CTE Marketing Program of Study in your District.

If you are looking for a list of guest speakers we have that as well.

Key resources on this page include: CTEP Marketing Model Program of Study;  Common Core Standards in LA Unpacked, Skill Statements (that support the development of standards-based curriculum documents); Program Of Study (POS) examples (that are helpful in building and planning programs) and Assessment resources (where you will find links to Marketing Career Cluster assessments).

CTEP Marketing Model Program of Study

Common Core Standards in LA (Unpacked)

Click here to see the results of NJ Teachers unpacking Common Core Standards in Reading and Writing for grades 9-12.

Skill Statements:

Marketing Communications

Marketing Management

Market Research


Professional Sales

Career Foundation


POS Examples:

Marketing Communication POS Example

Marketing Management POS Example

Market Research POS Example

Merchandising POS Example

Professional Sales and Services POS Example


Skills Assessments:

American College Testing (ACT) - An independent, not-for-profit organization that provides a broad array of assessment, research, information, and program management solutions in the areas of education and workforce development.

 National Career Readiness Certificate

National Occupational Competency Testing Institute (NOCTI) - A provider of occupational competency assessment products and services for secondary and post-secondary educational institutions.

The A*S*K Business Institute offers independent proof of learning for and about business, marketing, management, and entrepreneurship. A*S*K certification is a critical tool for serious students of business who wish to document their understanding of key business skills, their willingness to be accountable for their learning, and their interest in positioning for employment and promotion.

MBA Research - Marketing & Business Administration Research and Curriculum Center -

Established in 1971, MBAResearch is a non-profit (501(c)3) organization incorporated in the state of Ohio. MBAResearch is organized as a consortium of 37 state education departments and other organizations.

ALL educators interested in helping students achieve success in the business world are welcome to use the services of MBA Research.  ALL public school educators in member states receive discounts and free access to State’s Connection.  Those in non-member states receive not-for-profit pricing for all services and materials offered by the Consortium.

Career Exploration: a complete resource covering all the colleges and program offerings in the US.  This website has occupational guides, financial aid resources and FAQ’s on all the different programs.    The occupational guides are additional resources for career exploration.

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