Marketers need to be Customer Obsessed

In an article from Forbes the author, David Cooperstein, makes the point that many marketing-obsessed marketers are getting off track.  They seem to have forgotten the customer.

Cooperstein states that  ”the link between the agency pitch, the production, and the delivery leaves a lot missing along the way.”

Read the complete article – click here.

New Regional Focus and County Fact Sheets

From the NJ Department of Labor’s Office of Research and Information

Regional Focus

The New Jersey Department of Labor’s Office of Research & Information (ORI) is the state’s key source for New Jersey economic and labor market intelligence. Regional Focus offers insight and analysis on the changing employment situation in New Jersey’s regional labor areas, its industries and comparisons with statewide data. The articles, tables and charts illustrating employment by industry, unemployment rates, characteristics of the unemployed, and highlights of economic activity let Regional Focus develop a picture of New Jersey labor areas and insight into changes within them.


The Third Quarter 2013 Regional Focus, has been updated with the most recent labor market information.


County Fact Sheets

Here is a link to the updated County Fact Sheets, which has been updated with the most recent county wide:

  1. Population Estimates 2012, U.S. Census Bureau
  2. Demographic & Social Economic Characteristics from the 2012 U.S. Census Bureau’s American Community Survey
  3. 2012 Annual Average Employment and Establishments from the NJLWD
  4. 2012 Annual Average Labor Force Statistics from the NJLWD




NJ State Data Center

New Jersey Dept. of Labor & Workforce Development

Phone: 609-984-2595


Middle Schools Explore Project Based Learning

Virginia Middle Schools Focus on Better Education

-Emily, 8/19/13

Gloucester County in Virginia is opening up a new middle school within the next two years. Page Middle School will incorporate a new style of learning, Project Based Learning, to it’s students. The school board decided that as Page Middle School explores PBL, the existing Peasley Middle School in the area will do so as well. The school board’s intent is to guide students from both middle schools in the same direction so that when they merge in the same high school, it will be unclear which middle school a student attended. They hope that the introduction of Project Based Learning will advance students and give them a sense of uniformity in their education.

Adapted from the Daily Press article by Matt Sabo entitled “Gloucester Middle Schools Exploring Project-Based Learning,” courtesy of Professor Elizabeth Elmore of the Richard Stockton College of New Jersey.

The Blackboard Exemplary Course Rubric

Elizabeth Elmore, Professor at the Richard Stockton College of New Jersey, has shared this great rubric with us from Blackboard Community Programs.

The Blackboard Exemplary Course Program(ECP) recognizes course creators whose courses demonstrate best practices in four major areas: Course Design, Interaction & Collaboration, Assessment and Learner Support. Courses are evaluated by a peer group of Blackboard clients using the ECP Rubric.

Download The Blackboard Exemplary Course Rubric here

FT Future of Marketing Summit

Learn How to Take Advantage of Media Outlets as a Marketer

-Emily, 8/12/13

Marketers are often expected to stay ahead of the game, and this means being involved in all media outlets as possible. Social media, big data, video, mobile…you name it, marketers are harnessing its power.

If you’re interested in how to take full advantage of all media outlets in the world of marketing, the Future of Marketing Summit may be the best place to gather your information. The summit takes place on September 12th at the Metropolitan Club in New York. There are over fifteen confimed speakers who will be discussing a variety of topics:

• Forecasting the Future: The Top 10 Trends to Prepare For
• Making Sense of the Noise: Achieving ROI with Social Media Strategies
• Harnessing the Deluge: The Transformative Power of Big Data
• Ads and Apps: Monetizing Mobile
• Content is Still King: The Importance of Storytelling

If you are interested in participating in the FT Future of Marketing Summit, you can find out more inforation and register here

Global Leaders Network

New Online Platform Through Knowledge@Wharton High School

-Emily, 8/1/13

Is your high school committed to enhancing leadership, entrepreneurship, and financial literacy opportunities for students and educators? If so, you may be interested in the Global Leaders Network offered through Knowledge@Wharton High School. This network selects a number of public and private school districts for exclusive access to resources and opportunities for students and educators to flourish in the world of business, entrepreneurship, and leadership both in and out of the classroom.

To learn more about this exciting network and complete an appliction, visit Knowledge@Wharton’s site here

Mt. Olive – Renaissance Student of the Year

Mount Olive High School administration has announced that student Jessica Van Zee has been honored as the 2013 Renaissance Student of the Year. Along with receiving the honor of being Renaissance Student of the Year, Jessica is a member of DECA, World Language Honor Society, National Honor Society, National Business Honor Society and studies business and the arts. Jessica is also President of National Art Honor Society and Ski Club. In addition, Jessica placed first in the New Jersey Career and Technical Education Poster Contest in February.

To be honored as Renaissance Student of the Year a student must demonstrate academic achievements throughout all four years of high school. The student who receives this award must attain an unweighted GPA of 3.5 and have no individual grades lower than a B- all four years of high school.

One of Jessica’s teachers, Dr. Tim Kelly, stated that “Jessica is one of the brightest and most talented students I have ever known. She combines a very unusual combination of left and right brain skills that yield incredibly brilliant work.”  Jessica was accepted with a top scholarship to Pratt Institute, but plans to attend County College of Morris in the fall then transfer to Pratt Institute.

Congratulations Jessica!

Renaming Burlington Center Mall

Students from Burlington Township H.S. and members of the Community will help to rename the Burlington Center Mall.

The students in Ms. Einhorn’s Marketing class at Burlington Township High School participated in a real-world “re-branding” project.  The focus was on giving an old mall a new name. 

Students presented their ideas to representatives of the Burlington Center Mall on Thursday, May 16, 2013.  A description of the event was published in the Bulington County Times the next day.  To read the article click here.

Marketing TV

New from the American Marketing Association (AMA)

Do you want to see the latest trends in Marketing? 

Hear from the experts?

AMA TV: The Marketing Channel is brought to you by the American Marketing Association, the largest professional marketing organization in North America. AMA TV features the latest in industry trends, marketing insights and relevant career information delivered in a short, entertaining, fast-paced TV show format with a new episode twice monthly.

To view AMATV is to click here.

CTE Conference May 22, 2013

New Jersey Statewide CTE  Conference

The Power of CTE:
Propelling Students to College & Career Readiness

Date: Wednesday, May 22, 2013 
Location: The College of New Jersey, 2000 Pennington Road,
Ewing Township, NJ 08618
Time: 8:30 a.m. – 3:30 p.m.
Registration (No fee to attend.)


The careers of today and the future will require individuals to have a robust set of skills, including strong academics, technical skills, innovation, problem solving, and critical thinking.  This conference will present many current and emerging practices geared at fostering the development of skills in students to meet the demands of this knowledge-based, global economy.  There will also be an emphasis on the development of rigorous programs of study in various pathways, including those in New Jersey’s Key Industry Sectors.  In addition to ensuring college and career success for students, CTE has the potential to stimulate economic and workforce development.

Keynote Address: 
Dr. Brenda Dann-Messier, Assistant Secretary for Vocational and Adult Education, Office of Vocational and Adult Education, US Department of Education

Featured Presenters:
Dr. James R. Stone III, Ed.D., Director, National Research Center for Career and Technical Education
Possible topics based on recent research reports:

  • Mature Programs of Study: Examining Policy Implementation at the Local Level
  • Making the Case for CTE: What the Research Shows
  • Work-based Learning Opportunities for HS Students

Mr. Bill Symonds, Director, Pathways to Prosperity Project, Harvard Graduate School of Education
Focused discussion: Update on Pathways to Prosperity Project

Kent Scheffel, President-elect, National Alliance of Concurrent Enrollment Partnerships (NACEP)
Topic: Enhancing Dual/Concurrent Enrollment Quality through NACEP’s National Standards and Accreditation

Kimberly Green, Executive Director, National Association of State Directors of CTE (NASDCTEc)
Topic: Common Career Technical Core

Breakout Sessions:

  • Common Core State Standards
  • Developing Student Growth Objectives (SGOs) in CTE programs
  • Common Career Technical Core
  • Dual/Concurrent Enrollment
  • Assessments, Data and Industry Certifications
  • Education/Business Partnerships and Workforce Development
  • New Jersey Key Industry Sectors and Talent Networks
  • Model CTE Curriculum Projects and Rigorous Programs of Study
  • Alternate Route Teacher Preparation
  • Career Equity Resource Center
  • Personalized Student Learning Plans
  • Special Populations and English Language Learners

Specialized KIOSK drop-in centers for:

  • Perkins Guidelines/Grant Application
  • Structured Learning Experiences (SLEs)

2012 CTE Conference