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Marketing TV

May 15, 2013 By ctepmarketing Leave a Comment

New from the American Marketing Association (AMA)

Do you want to see the latest trends in Marketing? 

Hear from the experts?

AMA TV: The Marketing Channel is brought to you by the American Marketing Association, the largest professional marketing organization in North America. AMA TV features the latest in industry trends, marketing insights and relevant career information delivered in a short, entertaining, fast-paced TV show format with a new episode twice monthly.

To view AMATV is to click here.

Filed Under: Associations, Careers, For Students, Teaching Marketing, Teaching Tools

CTE Conference May 22, 2013

May 6, 2013 By ctepmarketing Leave a Comment

New Jersey Statewide CTE  Conference

The Power of CTE:
Propelling Students to College & Career Readiness

Date: Wednesday, May 22, 2013 
Location: The College of New Jersey, 2000 Pennington Road,
Ewing Township, NJ 08618
Time: 8:30 a.m. – 3:30 p.m.
Registration (No fee to attend.)

  

The careers of today and the future will require individuals to have a robust set of skills, including strong academics, technical skills, innovation, problem solving, and critical thinking.  This conference will present many current and emerging practices geared at fostering the development of skills in students to meet the demands of this knowledge-based, global economy.  There will also be an emphasis on the development of rigorous programs of study in various pathways, including those in New Jersey’s Key Industry Sectors.  In addition to ensuring college and career success for students, CTE has the potential to stimulate economic and workforce development.

Keynote Address: 
Dr. Brenda Dann-Messier, Assistant Secretary for Vocational and Adult Education, Office of Vocational and Adult Education, US Department of Education

Featured Presenters:
Dr. James R. Stone III, Ed.D., Director, National Research Center for Career and Technical Education
Possible topics based on recent research reports:

  • Mature Programs of Study: Examining Policy Implementation at the Local Level
  • Making the Case for CTE: What the Research Shows
  • Work-based Learning Opportunities for HS Students

Mr. Bill Symonds, Director, Pathways to Prosperity Project, Harvard Graduate School of Education
Focused discussion: Update on Pathways to Prosperity Project

Kent Scheffel, President-elect, National Alliance of Concurrent Enrollment Partnerships (NACEP)
Topic: Enhancing Dual/Concurrent Enrollment Quality through NACEP’s National Standards and Accreditation

Kimberly Green, Executive Director, National Association of State Directors of CTE (NASDCTEc)
Topic: Common Career Technical Core

Breakout Sessions:

  • Common Core State Standards
  • Developing Student Growth Objectives (SGOs) in CTE programs
  • Common Career Technical Core
  • Dual/Concurrent Enrollment
  • Assessments, Data and Industry Certifications
  • Education/Business Partnerships and Workforce Development
  • New Jersey Key Industry Sectors and Talent Networks
  • Model CTE Curriculum Projects and Rigorous Programs of Study
  • Alternate Route Teacher Preparation
  • Career Equity Resource Center
  • Personalized Student Learning Plans
  • Special Populations and English Language Learners

Specialized KIOSK drop-in centers for:

  • Perkins Guidelines/Grant Application
  • Structured Learning Experiences (SLEs)

2012 CTE Conference

Filed Under: Careers, For Students, Grants, Teaching Marketing

Perfecting Your LinkedIn Account

April 30, 2013 By ctepmarketing Leave a Comment

Be in Control of Your Personal Brand

-Emily, 4/30/13

Sima Dahl, a personal branding and social networking expert, stresses the importance of perfecting your personal brand. One of the best ways to do so in our tech-savvy world is to improve your LinkedIn account. Dahl suggests three easy steps to improve your LinkedIn account and improve your personal brand in the long run:

  1. Choose your Skills and Expertise wisely. Think about how you want to be viewed by others and choose keywords that positively reflect that. This is similar to the skills and expertise you may list in a resume, only on LinkedIn, these keywords can grow and change over time. This section of your profile will improve as you do and will stay more relevant and updated than a resume.
  2. You’re the CMO of Brand You. Review the endorsements given to you by members of your community. Although some endorsements are well-meaning, they may not necessarily reflect your personal brand. Pick and choose the endorsements you would like to display as they relate to the personal brand you strive to display.
  3. Give and Get. When you are open and willing to endorse people in your network that you know deserve endorsements, others will do the same for you. There is no need to endorse someone if you truly have nothing to endorse them for (This may not be because they are not worthy of a good endorsement…you just may not have worked with them enough to know why they should be endorsed!). Endorsing those you know deserve it will brind endorsements for you as well.

To read more about what Sima Dahl has to say about LinkedIn, click here

Filed Under: Careers, For Students, Marketing Communications, Social Media, Teaching Marketing, Teaching Tools

Tips for Personal Branding

April 24, 2013 By ctepmarketing Leave a Comment

Developing your own personal brand may seem like a huge feat to tackle, but Dan Schawbel offers easy steps to help make it happen.

  1. Discover Your Brand: Think about what your goals are, what your missions are, and what you want to do for the rest of your life. Consider the way your coworkers and classmates describe you. The way you perceive yourself will be the way people perceive you. Knowing what your goals are help you perceive youself the way you want to be perceived.
  2. Create Your Brand: Consider the materials in your personal branding toolkit. Are your business cards, resume, portfolio, wardrobe, blog, LinkedIn profile, Twitter, Email, and Facebook profile consistent?
  3. Present Your Brand: Once you are confident in your brand and feel that your necessary materials and consistent with each other, share your vision and ideas with others.

To read more about developing your personal brand, click here

Filed Under: For Students, Social Media, Teaching Marketing, Teaching Tools

The Future of MOOC’s

March 28, 2013 By ctepmarketing Leave a Comment

Massive Open Online Courses for Educators

-Emily, 2/28/13

MOOC’s offer education on broad themes for teachers. Teachers who sin up to participate in MOOC’s (usually a 6-8 week course) can expect to learn about implementing technology in the classroom, goal setting, and increasing positive student acedemic outcomes. They also employ crowdsourcing to get feedback from teachers and administrators who may have already learned and implemented some of these new techniques.

Tof find out more about MOOC’s, click here

Filed Under: Teaching Marketing, Teaching Tools

Test Prep

March 28, 2013 By ctepmarketing Leave a Comment

Ethical and Effective Methods

-Emily, 3/28/13

Standardized testing seems to be unavoidable in today’s education system. The question at hand is how to teach material to students without it being solely guided towards their positive performance on these tests? Larry Ferlazzo, an Enlish and Social Studies professor in Sacremento, California makes suggestions on how to do so. He suggests giving students a mindset for success as opposed to a mindset for failure, acknowledging the stress these tests bring and how to cope with it, and motivating students to converse and open up about their lives and studies as a support system.

To learn more about Ferlazzo’s preposals, click here

Filed Under: Teaching Marketing, Teaching Tools

Technology in the Classroom

March 28, 2013 By ctepmarketing Leave a Comment

Ten Educational Technologies Worth Implementing in the Classroom

-Emily, 3/28/13

From virtual flashcards to financial education scenarios, these sites and services provide different persepctives to teach from in the classroom.

All ten technologies can be found here

Filed Under: Teaching Marketing, Teaching Tools

Working Papers

March 28, 2013 By ctepmarketing Leave a Comment

Summer is coming, and so are minors seeking working papers! 

Here is some advisce from Anne M. Freeman who is an Education Program Development Specialist in the Office of Career and Technical Education at the New Jersey Department of Education.

A PDF Version of A300 Form (working papers) that can be filled in and printed from the Department of Labor and Workforce Development’s website is now available.  A link to the form can be found on the SLE homepage under SLE WAGE AND HOUR/CHILD LABOR RESOURCES.  The link is Minor Employment Certificate (Working Paper) Information and Electronic A300 Form.

 

You can also download the Working Papers: Guidelines for Completing Employment Certificates  under SLE HANDBOOKS AND RESOURCES on the SLE homepage.  Please share this information with the district’s Employment Certificate (working papers) issuing officer, who is located at the high school.

 

Are you employed at a private school for the disabled or other private school?  Your students can complete their portion of the form, print it out and bring them to the issuing officer at the local high school to cut down on the processing time required to complete employment certificates.

 

Do a colleague a favor: suggest that they sign up for the SLE listserv on the SLE homepage: http://www.state.nj.us/education/cte/sle/

Anne M. Freeman

Education Program Development Specialist

Office of Career and Technical Education

New Jersey Department of Education

PO Box 500

Trenton, NJ 08625-0500

Phone: 609-984-5906

Fax: 609-984-5347

anne.freeman@doe.state.nj.us

SLE Resources: http://www.state.nj.us/education/cte/sle/

Filed Under: For Students, Teaching Marketing

Twitter Cheat Sheet

March 27, 2013 By ctepmarketing Leave a Comment

Tips for Short and Sweet Tweets

-Emily, 3/27/13

Whether you tweet for work, school, or personal purposes, this cheat sheet provides great pointers as to how get your point across as well as invite others to join your conversation on Twitter.

You can check it out here

Filed Under: For Students, Social Media, Teaching Marketing, Teaching Tools

Twitter Resources for Teachers

March 27, 2013 By ctepmarketing Leave a Comment

Understanding the Power of Teaching Through Twitter

-Emily, 3/27/13

Twitter provides a new and interesting way to teach material and have students discuss or submit work. This website has a collection of resources for teachers who wish to explore and implement new teaching methods with Twitter.

You can find the list of links here

Filed Under: Social Media, Teaching Marketing, Teaching Tools
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