Marketers need to be Customer Obsessed

In an article from Forbes the author, David Cooperstein, makes the point that many marketing-obsessed marketers are getting off track.  They seem to have forgotten the customer.

Cooperstein states that  ”the link between the agency pitch, the production, and the delivery leaves a lot missing along the way.”

Read the complete article – click here.

Brands Dabble with Tumblr

Another Social Media Site Jumps on the Brand-Wagon

-Emily, 8/14/13

Brands have made a social media presence on sites like Facebook and Twitter since these sites first began. Tumblr, a blogging site popular amongst teens and twenty-somethings, has always been something of an enigma for brands. The dynamic of the Tumblr community has made it particularly difficult for brands to successfully infiltrate the site and reach out to its users. While it has been difficult, it has not been impossible. Brands like Lexus, American Apparel, and Doctor Who have built strong Tumblr presences.

What do Tumblr users have to say about brands on the blog? Above all, they hope brands will provide a diverse selection of blog posts and not just focus on the selling aspect of their brand. Users want to be able to connect with brands and feel more personal with them, not feel bombarded by advertisements in between sincere blog posts.

How do you feel about brands on Tumblr?

Adapted from the Econsultancy article by David Olshanetsky entitled “How Misusing Tumblr Might Hinder Your Connection to the Teen Demographic.”

Recruiting New Employees…On Tumblr?

How Siemens Uses Tumblr to Launch a New Global Recruitment Campaign

-Emily, 8/13/13

Can you imagine blogging to land a new career?

Siemens, a two-year program for recent graduates, recently teamed up with We Are Social to launch The Manager’s Call, a recruitment campaign run through Tumblr and streamed to Facebook.

Graduate program participants upload posts to Tumblr weekly based on the topic at hand. They tag the post under the given hashtag, comment on each other’s posts, and top participants win medals on every Sunday of the program running from June to September. The winner of the program will receive a Q&A session with a Siemens manager and personal career coaching session.

Find out more about this innovative program here.

Content courtesy of Professor Elizabeth Elmore of the Richard Stockton College of New Jersey.

From The Post to Higher Education…

What America’s Newspapers and Universities May Have in Common

-Emily, 8/13/13

You may have heard recently that The Washington Post was sold to Jeff Bezos, the founder of Amazon.com. This came as a surprise to many people, but author Jeff Selingo outlines the logic behind this bold business move.

The Washington Post has offered for many years the same content both online and in its newspaper. The difference? Accessing this content online is free. People are less inclined to pay for a newspaper subscription when they know they can receive the same information quicker and cheaper online. With an increasingly-mobile society, it was time for the Post to transition and undergo changes that will make it a more relevant means of delivering the news.

Like the newspaper industry, colleges are even beginning to feel the impact of the mobile world. MOOC’s, or Massive Open Online Courses, offer virtually the same information online that people pay thousands to receive at your typical four-year university. Selingo’s advice to higher education? Colleges must innovate and prove what is it about the campus experience that people should want. If not, they may face the same future as the newspaper business.

Adapted from the LinkedIn article by Jeff Selingo entitled “The Lesson of Commoditization: From the Washington Post to Higher Education,” courtesy of Professor Elizabeth Elmore of the Richard Stockton College of New Jersey.

Want More Traffic? Use Video.

Popularity of Apps Like Vine and Instagram Create New Outlets For Small Businesses

-Emily, 8/13/13

People tend to spend more time on sights that feature videos. Apps like Vine and Instagram that offer 6 to 15 second video sharing options allow you to reach out to potential customers in a new way, says Manta. Featuring funny, inspirational, or interactive videos can boost interest in a company or a product and thereby bring more customers, sales, and ultimately loyalty. The best part about this method? It’s free!

Check out what Manta has to say!

Content courtesy of Professor Elizabeth Elmore of the Richard Stockton College of New Jersey.

Manage Your Social Media Presence

Tips For Small Businesses and Beyond

-Emily, 8/12/13

Manta has some great advice when it comes to managing your social media presence. As a small business, it is important to maximize your connections through social media. You can develop mew connections and build loyalty to your products and services.

Check out this video to learn how you can improve your social media presence

http://www.manta.com/smallbusinessinsights/?referid=16343&su=ipcl60h83osw8m&uu=511dc2cc31f24625b3951b9c

Content courtesy of Professor Elizabeth Elmore of the Richard Stockton College of New Jersey.

Kickstarter Film Fest 2013

Kickstarter is a revolutionary website that connects creators with backers. This year marked the third Kickstarter Film Fest in Brooklyn, NY, where creators who were able to fun at least 100% of their projects were able to showcase what exactly their backers paid for.

Kickstarter is a site that features independent creative projects, ranging from art to music, film, technology, and beyond. People from accross the world can choose which creative projects they’d like to see develop and fund these projects accordingly. The best part is that creators keep 100% of the funds raised for their project, and if the creator is able to meet their goal of 100%, Kickstarter will donate an additional 5% of the funds to the project.

The Film Fest took place on Saturday, August 3rd. Those who weren’t able to make it can still catch a line up of what was featured here!

Content courtesy of Professor Elizabeth Elmore at Richard Stockton College of New Jersey.

FT Future of Marketing Summit

Learn How to Take Advantage of Media Outlets as a Marketer

-Emily, 8/12/13

Marketers are often expected to stay ahead of the game, and this means being involved in all media outlets as possible. Social media, big data, video, mobile…you name it, marketers are harnessing its power.

If you’re interested in how to take full advantage of all media outlets in the world of marketing, the Future of Marketing Summit may be the best place to gather your information. The summit takes place on September 12th at the Metropolitan Club in New York. There are over fifteen confimed speakers who will be discussing a variety of topics:

• Forecasting the Future: The Top 10 Trends to Prepare For
• Making Sense of the Noise: Achieving ROI with Social Media Strategies
• Harnessing the Deluge: The Transformative Power of Big Data
• Ads and Apps: Monetizing Mobile
• Content is Still King: The Importance of Storytelling

If you are interested in participating in the FT Future of Marketing Summit, you can find out more inforation and register here

Vine Contests

Vine Users Can Get More Than Just a Laugh on This App

-Emily, 7/16/13

If you haven’t already checked it out, Vine is a cool app where you can make your own 6 second videos and upload them for others to watch. Some are inspiring, some are confusing, and some are just downright hilarious.

Brands have entered the world of Vine, expanding their audiences and communicating in an innovative way. A few brands have even taken the initiative to create contests on Vine. Contestants upload certain video entries with a particular hash tag in order to win the prize the brand has designated.

You can read more about the Vine contests here.

Now that Instagram has video as well, do you think that brands will create contests there as well?

Great Writing Means Great Voices

Thinking Outside of the Twitter Box

-Emily, 7/15/13

It seems that our culture is in a place where 140 characters are the norm. If it doesn’t fit in that box, it isn’t worth reading, right?

Forbes says that mindset is wrong when it comes to brands looking to reach out to their audiences. Brands need strong voices to communicate with the public, and these voices come from the viewpoints these brands hold. What do they stand for, and what do they want to see more of in the world?

Brands that can anwer these questions must be able to powerfully write, and not just under 140 characters. Although people are less inclined to read or listen to passages that run a little longer than the average tweet, Forbes notes that brands have a better voice when they take the time to convey their views and reach out to their audience.

Adapted from the Forbes article by Michael Lee entitled “In a World of 140 Characters, Great Writing Can Give a Brand Its Voice