Another Social Media Site Jumps on the Brand-Wagon
Brands have made a social media presence on sites like Facebook and Twitter since these sites first began. Tumblr, a blogging site popular amongst teens and twenty-somethings, has always been something of an enigma for brands. The dynamic of the Tumblr community has made it particularly difficult for brands to successfully infiltrate the site and reach out to its users. While it has been difficult, it has not been impossible. Brands like Lexus, American Apparel, and Doctor Who have built strong Tumblr presences.
What do Tumblr users have to say about brands on the blog? Above all, they hope brands will provide a diverse selection of blog posts and not just focus on the selling aspect of their brand. Users want to be able to connect with brands and feel more personal with them, not feel bombarded by advertisements in between sincere blog posts.
How do you feel about brands on Tumblr?
Adapted from the Econsultancy article by David Olshanetsky entitled “How Misusing Tumblr Might Hinder Your Connection to the Teen Demographic.”