Why Retailers Should Offer This Service to Shoppers
In the past, I’ve ordered items online and opted to have them shipped to a local store to cut down on shipping costs. When I bought my laptop, I was even given the option to purchase items directly from a local store’s stock but pay for my order online. This gave me the option to pay for my items in advance and pick them up at my own leisure.
When I find that the items I’m purchasing online can be picked up same-day, I’m thrilled. But not all retailers offer this fantastic service.
Econsultancy suggests that retailers who do not offer in-store pickup may be losing out on potential sales. Customers who purchase online and pick up in store are more likely to make additional purchases when they make their pick up. In-store pickup also saves a lot of time for consumers, allowing them to choose exactly what they need and pick it up when they need it. This increases their satisfaction with a brand and increases their likelihood to stay loyal to that brand. Even if consumers don’t order online, they may be more inclined to come directly to the store and purchase what they were going to order if they know it is in stock. Retailers can only gain from this service. Do you think more will offer it?
Adapted from the Econsultancy article by Graham Charlton entitled “Seven Reasons Why Retailers Should Offer In-Store Pickup.”