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Marketing TV

May 15, 2013 By ctepmarketing Leave a Comment

New from the American Marketing Association (AMA)

Do you want to see the latest trends in Marketing? 

Hear from the experts?

AMA TV: The Marketing Channel is brought to you by the American Marketing Association, the largest professional marketing organization in North America. AMA TV features the latest in industry trends, marketing insights and relevant career information delivered in a short, entertaining, fast-paced TV show format with a new episode twice monthly.

To view AMATV is to click here.

Filed Under: Associations, Careers, For Students, Teaching Marketing, Teaching Tools

Rise of Neuromarketing

May 9, 2013 By ctepmarketing Leave a Comment

Getting Into the Mind of the Consumer

-Emily, 5/9/13

Former Duke student Jack Stauch and his startup NeuroSpire offers cost-effective brain-scanning technology and analysis to companies looking to predict the effectiveness of their ad campains. A study participant uses a brain-scan headset that is hooked up to NeuroSpire software. The participant is then shown images of the advertisement campaign, and the software records the reaction the participant has. Neurospire takes the data and reports back to the company on the effectiveness of its ad campaign. The process costs around $5000 dollars, a huge difference from the $100,000-$200,000 it would cost with traditional equipment. The only criticism of this method is that although it shows the participant’s reaction to the ad (whether or not she or he will buy it), it does not necessarily mean people will actually commit to buying the item advertised.

To find out more about this breakthrough in Neuromarketing, click here

Filed Under: For Students, Marketing Communications, Social Media

A Change in Big Data

May 7, 2013 By ctepmarketing Leave a Comment

Marketers Are Urged to Use Big Data Wisely

-Emily, 5/7/13

Big Data can mean a lot of things for a company: they can understand what their customers buy, offer similar items to their customers, and expand their target consumer groups. Unfortunately, misuse of big data has been recently viewed as a bit more creepy than just building consumer loyalty. Consumers are now bombarded through email, search engines, and even on social networking sites of all the stores “they should visit” and the items “they should buy” through companies’ use of big data. People increasingly feel that big data tracking is intrusive, making it less effective as more stray away from clicking these suggested ads. Marketers are instead urged to use big data to understand why a consumer buys what she or he buys, not just what she or he buys, in order to build a better and less intrusive loyalty system.

To learn more about big data, click here

Filed Under: For Students, Marketing Communications, Social Media

National Labor Exchange Job Search Site

May 6, 2013 By ctepmarketing Leave a Comment

Search for Jobs and Internships in Your Area

-Emily, 5/6/13

If you’re looking for a summer job or internship, us.jobs is the perfect site to find one. You can search jobs, browse employers, and even create an account to track jobs you’re interested in and post resumes. The site even provides career resources for those who need help finding a job.

Filed Under: Careers, For Students, Social Media

CTE Conference May 22, 2013

May 6, 2013 By ctepmarketing Leave a Comment

New Jersey Statewide CTE  Conference

The Power of CTE:
Propelling Students to College & Career Readiness

Date: Wednesday, May 22, 2013 
Location: The College of New Jersey, 2000 Pennington Road,
Ewing Township, NJ 08618
Time: 8:30 a.m. – 3:30 p.m.
Registration (No fee to attend.)

  

The careers of today and the future will require individuals to have a robust set of skills, including strong academics, technical skills, innovation, problem solving, and critical thinking.  This conference will present many current and emerging practices geared at fostering the development of skills in students to meet the demands of this knowledge-based, global economy.  There will also be an emphasis on the development of rigorous programs of study in various pathways, including those in New Jersey’s Key Industry Sectors.  In addition to ensuring college and career success for students, CTE has the potential to stimulate economic and workforce development.

Keynote Address: 
Dr. Brenda Dann-Messier, Assistant Secretary for Vocational and Adult Education, Office of Vocational and Adult Education, US Department of Education

Featured Presenters:
Dr. James R. Stone III, Ed.D., Director, National Research Center for Career and Technical Education
Possible topics based on recent research reports:

  • Mature Programs of Study: Examining Policy Implementation at the Local Level
  • Making the Case for CTE: What the Research Shows
  • Work-based Learning Opportunities for HS Students

Mr. Bill Symonds, Director, Pathways to Prosperity Project, Harvard Graduate School of Education
Focused discussion: Update on Pathways to Prosperity Project

Kent Scheffel, President-elect, National Alliance of Concurrent Enrollment Partnerships (NACEP)
Topic: Enhancing Dual/Concurrent Enrollment Quality through NACEP’s National Standards and Accreditation

Kimberly Green, Executive Director, National Association of State Directors of CTE (NASDCTEc)
Topic: Common Career Technical Core

Breakout Sessions:

  • Common Core State Standards
  • Developing Student Growth Objectives (SGOs) in CTE programs
  • Common Career Technical Core
  • Dual/Concurrent Enrollment
  • Assessments, Data and Industry Certifications
  • Education/Business Partnerships and Workforce Development
  • New Jersey Key Industry Sectors and Talent Networks
  • Model CTE Curriculum Projects and Rigorous Programs of Study
  • Alternate Route Teacher Preparation
  • Career Equity Resource Center
  • Personalized Student Learning Plans
  • Special Populations and English Language Learners

Specialized KIOSK drop-in centers for:

  • Perkins Guidelines/Grant Application
  • Structured Learning Experiences (SLEs)

2012 CTE Conference

Filed Under: Careers, For Students, Grants, Teaching Marketing

You’re Fired! Now What?

May 3, 2013 By ctepmarketing Leave a Comment

Being Fired Can Open New Doors

-Emily, 5/3/13

While people do get fired for faults of their own, many times being fired from your job can come out of company change. Oftentimes, companies scale back and need less positions than they once did, so jobs disappear and people are laid-off. In the event of termination, it is important to leave the company gracefully. People come back to companies they’ve worked for in the past, so staying calm and respectful during the termination process can pay off later. It is also important to network with past and current coworkers, as they may call upon you for open positions in the future.

To learn more about why being fired may be a blessing in disguise, click here

Filed Under: Careers, For Students, Social Media

High School Entrepreneur

May 3, 2013 By ctepmarketing Leave a Comment

Student in Mumbai Experiences Entrepreneurial Success

-Emily, 5/3/13

Monik Pamecha started his own blog when he was in fifth grade. Now as a 17 year old high school senior in Mumbai, he runs a popular technology blog and an enterprise providing website design and social marketing. His sites bring in revenue, both to him and to those who blog or assist with social marketing. He allows his fellow website designers to keep 100% of the revenue they make for their respective endeavors. Mokik notes that ideas are constantly flowing for him, and his biggest regrets are not acting upon a majority of the ideas he has had. He advises that anyone who has an idea to act upon it before someone else does, because you never know what kind of success it can bring you.

To read more about Pamecha’s success, click here

Filed Under: Careers, For Students, Marketing Communications, Social Media

The White House Helps Teens Find Jobs

May 2, 2013 By ctepmarketing Leave a Comment

Goverment Advocates Teens Working Summer Jobs

-Emily 5/2/13

Working a summer job means a lot more than a paycheck to spend at the mall. Summer jobs provide work and life experience for students who are looking for a steady career in the future. They may not be the most glamorous jobs, but they do set students in the right direction and inspire them to move forward in their path to education and career. The government is calling upon companies and non-profit organizations to expand more employment opportunities to the nation’s youth to provide them with such job and life experiences. Companies like AT&T, Jamba Juice, Gap, and Department of the Interior have all committed to hire youth. Jamba Juice is highly involved in youth employment and has held various national hiring day event.

To check out employment with Jamba Juice, click here

To find out more about the government’s involvement with youth employment, click here

Filed Under: Careers, For Students

More Summer Jobs

May 2, 2013 By ctepmarketing Leave a Comment

Looking for something this summer?

There are a few websites we recommed you visit if you are looking for a summer internship or a summer job. Check them out and tells us which one helped you the most.

Web sites you may want to visit when you are looking for a summer job or an internship:

CTEP Marketing Career Page:

http://ctepmarketingtoolkit.org/category/careers/

 The Creative Group:

(free lance project work search firm)

http://www.creativegroup.com/

 The Boss Group:

(free lance project work search firm)

http://www.thebossgroup.com/

 Internships.com

http://www.internships.com/search/guided?gclid=CKqbqJTV97YCFYHe4Aod1SAAhQ

 Summerinternships.com

http://www.summerinternships.com/

 Time Inc.

http://www.timeinc.com/careers/internships.php

 Time Warner

http://www.timewarner.com/careers/job-search/?division=TIC&position=Temporary

 Internmatch.com

http://www.internmatch.com/

Good luck,

Til Dallavalle

CTE Partnership – Project Coordinator

Marketing Career Cluster

Middlesex County College

2600 Woodbridge Ave. P.O. Box 3050

Edison, NJ 08818-3050

tdallavalle@middlesexcc.edu

732.906.2514 (Office)

732.906.7713 (Fax)

Filed Under: Careers, For Students, Uncategorized

Summer Jobs

May 1, 2013 By ctepmarketing Leave a Comment

Need some help in finding a job this summer?

You are in luck – help is right around the corner. 

The US Department of Labor has developed a partnership with businesses across the country to identify opportunities for you this summer.

As the nation continues to recover from the deepest recession since the Great Depression, American youth are struggling to get the work experience they need for jobs of the future. According to the Department of Labor’s Bureau of Labor Statistics:

  • 48.8 percent of youth between the ages of 16-24 were employed in July, the month when youth employment usually peaks. This is significantly lower than the 59.2 percent of youth who were employed five years ago and 63.3 percent of youth who were employed 10 years ago.
  • Minority youth had an especially difficult time finding employment this past summer. Only 34.6 percent of African American youth and 42.9 percent of Hispanic youth had a job this past July.

“America’s young people face record unemployment, and we need to do everything we can to make sure they’ve got the opportunity to earn the skills and a work ethic that come with a job. It’s important for their future, and for America’s.”

— President Barack Obama

Filed Under: Careers, For Students, Uncategorized
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