The answer is YES!
14% job growth for marketing managers and 41% job growth for market research analysts through 2020
We live in a global economy that continues to change and evolve where products and services can be introduced to markets and be adopted or rejected by consumers within days.
As the world continues to flatten and the pace of business quickens, companies operating across the United States and overseas will need data-fluent, innovative marketing professionals who understand their markets, employ data in decision making and effectively leverage the power and potential inherent in social media.
The U.S. Bureau of Labor Statistics projects 14 percent job growth for marketing managers through 2020, which is about as fast as the average for all occupations.
The U.S. Bureau of Labor Statistics projects 41 percent job growth for market research analysts through 2020, which is much faster than the average for all occupations.
The Career and Technical Education Partnership on New Jersey’s Model Program of study in Marketing helps to prepare students to work with market data, business analytics, and social media. The program promotes functional, strategic, and innovative use of marketing concepts, models and tools that prepare graduates to work as marketing managers, marketing consultants or entrepreneurs.