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Is there Job Growth in Marketing?

November 20, 2012 By ctepmarketing

The answer is YES!

14% job growth for marketing managers and 41% job growth for market research analysts through 2020

We live in a global economy that continues to change and evolve where products and services can be introduced to markets and be adopted or rejected by consumers within days.

As the world continues to flatten and the pace of business quickens, companies operating across the United States and overseas will need data-fluent, innovative marketing professionals who understand their markets, employ data in decision making and effectively leverage the power and potential inherent in social media.

The U.S. Bureau of Labor Statistics projects 14 percent job growth for marketing managers through 2020, which is about as fast as the average for all occupations.

The U.S. Bureau of Labor Statistics projects 41 percent job growth for market research analysts through 2020, which is much faster than the average for all occupations.

The Career and Technical Education Partnership on New Jersey’s Model Program of study in Marketing helps to prepare students to work with market data, business analytics, and social media. The program promotes functional, strategic, and innovative use of marketing concepts, models and tools that prepare graduates to work as marketing managers, marketing consultants or entrepreneurs.

Filed Under: Careers, For Students, International Marketing, Marketing Communications

Marketing Websites

November 15, 2012 By ctepmarketing

Best Marketing Blogs

Blogs have become the new newstand for marketers. Newspapers have been replaced with blogs hosted by organizations like Mashable and FastCompany. Trade publications have given way to specialty blogs of all kinds. Blogs are an integral part of every marketer’s daily routine and they are here to stay.

Over the past few weeks we have gathered up a list of our favorite blogs on a number of different subjects, to help NJ Educators find valuable resources they may have missed. Check it out below and let us know if anything else should be included in the future.

Filed Under: Careers, For Students, International Marketing, Marketing Communications, Social Media, Teaching Marketing, Teaching Tools

Learning from Lance Armstrong’s fall from grace

October 24, 2012 By ctepmarketing

Is there something to learn from the “Lance Armstrong” experience?

In an article authored by  Patricio Robles  5 important lessons regarding Brand and Brand management are reviewed. 

Allegations that the world’s most famous cyclist, Lance Armstrong, became a superstar in his sport through the use of performance enhancing drugs stunned the world.

The scandal that erupted from the allogations has sent shockwaves through the offices of the brands associated with Armstrong.

Armstrong’s sponsors are cutting ties with the now zero-time Tour de France winner as the sports world comes to grips with the tactics he allegedly employed to win.  

For the brands associated with Armstrong, his fall from grace is a sponsor’s worst nightmare, but it does provide lessons for other brands engaged in sponsorship.

It seems there are lessons we can learn from this experience.  To read the complete article click here.

Filed Under: For Students, International Marketing, Marketing Communications

Adding a Global Perspective

July 27, 2011 By ctepmarketing

Do you find you are looking for more ways to bring a global perspective into your classroom? The website I am looking at (About.com) contains a list of Marketing Associations that may help you do just that.  Check it out.  The agencie may help you get an international conversation started.

Filed Under: International Marketing, Teaching Tools