New Trends in 2014

Many trends are forecasted for 2014. Some are continuations of existing trends, while others are based on new technology, but all offer smart marketers the opportunity to get ahead of the competition.

2014 trends

Consider the following three and whether they can help you achieve your marketing goals in 2014.


Niche Social Media Sites

Snapchat and Vine are two examples of niche social media sites that offer new ways to reach customers this year. If Snapchat’s recent rejection of a $3 billion offer from Facebook is any indication, 2014 will be the year to represent your brand on relevant niche social media sites.


Location-Based Targeting

Next year, make an effort to localize your content so that it’s personal and relevant to each of your customers. Build location services into your app to cater content and search results to each user’s exact location. This provides context. For example, Oakley Smart Glass shows skiers their speed, elevation, where their friends are on the mountain, and other relevant statistics.


Mobile or Bust

More than one billion people own smartphones worldwide, and 143 million of them are in the U.S. The relatively low price point for these mini-computers allows marketers to reach large portions of the population that previously did not have everyday Internet access. If you’re not there already, you need to design or adapt your website for an optimized mobile and tablet experience in the coming year.

(Source: see their guide for Marketing in 2014

A guide to Marketing in 2014

How will you make the right choices for your 2014 digital marketing mix? There is a company called VOCUS that has offered to give you a free guide to Marketing in 2014.  All you will need to do is to provide them with a bit of information about you.

Discover 2014’s key digital trends, what they mean for marketers and how to make them work with your brand’s strategy.

Go to 


and you can download a copy of their guide:

A guide to Marketing in 2014

Is there Job Growth in Marketing?

The answer is YES!

14% job growth for marketing managers and 41% job growth for market research analysts through 2020

We live in a global economy that continues to change and evolve where products and services can be introduced to markets and be adopted or rejected by consumers within days.

As the world continues to flatten and the pace of business quickens, companies operating across the United States and overseas will need data-fluent, innovative marketing professionals who understand their markets, employ data in decision making and effectively leverage the power and potential inherent in social media.

The U.S. Bureau of Labor Statistics projects 14 percent job growth for marketing managers through 2020, which is about as fast as the average for all occupations.

The U.S. Bureau of Labor Statistics projects 41 percent job growth for market research analysts through 2020, which is much faster than the average for all occupations.

The Career and Technical Education Partnership on New Jersey’s Model Program of study in Marketing helps to prepare students to work with market data, business analytics, and social media. The program promotes functional, strategic, and innovative use of marketing concepts, models and tools that prepare graduates to work as marketing managers, marketing consultants or entrepreneurs.

Marketing Websites

Best Marketing Blogs

Blogs have become the new newstand for marketers. Newspapers have been replaced with blogs hosted by organizations like Mashable and FastCompany. Trade publications have given way to specialty blogs of all kinds. Blogs are an integral part of every marketer’s daily routine and they are here to stay.

Over the past few weeks we have gathered up a list of our favorite blogs on a number of different subjects, to help NJ Educators find valuable resources they may have missed. Check it out below and let us know if anything else should be included in the future.

Learning from Lance Armstrong’s fall from grace

Is there something to learn from the “Lance Armstrong” experience?

In an article authored by  Patricio Robles  5 important lessons regarding Brand and Brand management are reviewed. 

Allegations that the world’s most famous cyclist, Lance Armstrong, became a superstar in his sport through the use of performance enhancing drugs stunned the world.

The scandal that erupted from the allogations has sent shockwaves through the offices of the brands associated with Armstrong.

Armstrong’s sponsors are cutting ties with the now zero-time Tour de France winner as the sports world comes to grips with the tactics he allegedly employed to win.  

For the brands associated with Armstrong, his fall from grace is a sponsor’s worst nightmare, but it does provide lessons for other brands engaged in sponsorship.

It seems there are lessons we can learn from this experience.  To read the complete article click here.

Adding a Global Perspective

Do you find you are looking for more ways to bring a global perspective into your classroom? The website I am looking at ( contains a list of Marketing Associations that may help you do just that.  Check it out.  The agencie may help you get an international conversation started.