Are Professional Associations valuable?

An Interview with Marissa Cussanelli

by Til Dallavalle

Recently, I had an opportunity to talk with Marissa Cusanelli, a senior at Monmouth University.  Marissa started a Collegiate chapter of the American Marketing Association at Monmouth and talks about how she got started and the value of the experience in this interview.

To request contact information email the CTEP Marketing Project Coordinator, Til Dallavalle


Global Leaders Network

New Online Platform Through Knowledge@Wharton High School

-Emily, 8/1/13

Is your high school committed to enhancing leadership, entrepreneurship, and financial literacy opportunities for students and educators? If so, you may be interested in the Global Leaders Network offered through Knowledge@Wharton High School. This network selects a number of public and private school districts for exclusive access to resources and opportunities for students and educators to flourish in the world of business, entrepreneurship, and leadership both in and out of the classroom.

To learn more about this exciting network and complete an appliction, visit Knowledge@Wharton’s site here

Marketing TV

New from the American Marketing Association (AMA)

Do you want to see the latest trends in Marketing? 

Hear from the experts?

AMA TV: The Marketing Channel is brought to you by the American Marketing Association, the largest professional marketing organization in North America. AMA TV features the latest in industry trends, marketing insights and relevant career information delivered in a short, entertaining, fast-paced TV show format with a new episode twice monthly.

To view AMATV is to click here.

Establishing an Integrated Marketing Strategy Webinar

Register for an Upcoming Webcast by AMA and ThinkVine

-Emily, 2/7/13

Consumer purchasing behavior is an important aspect of marketing. Understanding how to track consumer data and apply it to a new integrated marketing plan is essential to improving products and services on all levels of business. This webinar by AMA and ThinkVine will highlight the importance of integrated marketing and how one can implement such a plan in their business.

The webinar will be held at 12:00 PM on Wednesday, February 20, 2013. It will last for one hour.

To find out more information and register for the webinar, click here

Financial Literacy & Education Summit 2012

Financial Literacy

The 2012 Financial Literacy and Education Summit, co-hosted by the Federal Reserve Bank of Chicago and Visa Inc. on April 23 in Chicago. I’m pleased to announce our moderator, Michelle Caruso-Cabrera, CNBC’s Chief International Correspondent; along with featured panelists who are the heads of the central banks in their respective countries: Agustín Guillermo Carstens, Governor of Banco de Mexico; and José Darío Uribe, Governor General Banco de la República-Colombia.

To learn more about our current line of speakers you can view their bios below:

Michelle Caruso-Cabrera
Chief International Correspondent, CNBC
View bio


Agustín Guillermo Carstens
Governor, Banco de Mexico
View bio


José Darío Uribe
Governor General, Banco de la República-Colombia
View bio

You also have the opportunity to submit a question to be asked of the panelists during the Summit. You can submit your question here. The panelist’s discussion will focus on the government’s role working with financial education leaders and providers to equip their citizens with the tools needed to make wise financial decisions.

If you haven’t already, please take this moment to register here. And if you have already registered, click here to invite a colleague to register. Panel 1 discussion begins at 9:00 a.m. and concludes at 11:00 a.m. Panel 2 discussion begins at 2:00 p.m. and the Summit concludes at 3:30 p.m.

Thank you for all that you do to advance the cause of financial literacy. If you have any questions about the Summit, please contact If you have already registered for the Summit, we look forward to you viewing the webcast in April.


Jason Alderman
Senior Director, Global Financial Education
Visa Inc.

International Solutions to Improving Financial Literacy

Monday, April 23, 2012
9:00 a.m. Central Time
Federal Reserve Bank of Chicago


The New Jersey Association for Supervision & Curriculum Development (NJASCD) is holdings its annual conference on Wednesday, January 18, 2012, featuring Richard and Becky DuFour.

The conference will be held at the Forsgate Country Club, 375 Forsgate Drive, Monroe Township, NJ 08831.  The conference will begin at 8:30 AM and conclude at 3:30 PM.

This one day institute with the DuFours will provide a day of learning with colleagues that:

  • Focuses on how district and school leaders create the conditions to support the collaborative culture of a PLC
  • Examines the specific work that teachers undertake as members of PLCs
  • Offers how effective leaders foster continuous improvement at the district, school, and classroom levels.

2012 Annual Conference Brochure

Career Guidance Award

ACTE Announces New Career Guidance Award


The Association for Career and Technical Education (ACTE) is pleased to announce the creation of the national Career Guidance Award to recognize school counselors/career development professionals who are currently making significant contributions in career and technical education (CTE) programs in their communities and/or states.

This national award, sponsored by Kuder, Inc., is designed to highlight those school professionals who are responsible for guiding students in their educational and career pursuits. This Award will follow the criteria and outline of ACTE’s Excellence Member Awards, meaning potential national winners must first compete at the state and Regional levels.

“ACTE is excited to recognize the important work that career guidance professionals play in the lives of students and the closing of the skills gap,” says ACTE Executive Director, Jan Bray. “We are excited that our partner, Kuder, Inc., has joined us in this new activity and has agreed to sponsor this important award. Kuder is a leader in the career navigation field and we welcome their expertise and support.”

“Kuder is committed to supporting the many professionals who guide students and adults as they plan for their future,” says Kuder President, Phil Harrington. “We are thrilled to join ACTE to recognize career counselors who work passionately to develop and implement career education programs that benefit students and adults across the country.”

The first national Career Guidance Award will be presented at the 2012 ACTE Annual Convention and Career Tech Expo, November 29-December 2 in Atlanta, Georgia.

To learn more about the award please visit


A Teacher’s Perspective


Here is a must read article. Megan De Lena writes about her experiences at the DECA ICDC, the International Career and Development Conference, which this year was held in Orlando, Florida. DECA, formerly the Distributive Education Clubs of America, is an association of students and teachers that prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management. Through the years, DECA has rebranded itself multiple times to stay relevant and exciting to students.

Ms. De Lena wrote, “If I have heard it once, I have heard it 20 times – I wish I had joined DECA sooner. This is so much fun!” She explains in the article how her students participated in the Individual Series Events – one in Apparel and Accessories Marketing, one in Food Marketing and two in Accounting Applications. These students took a 100-question test either in marketing or financial services, and then completed two role-plays where they were given real life scenarios to read and respond to with only 10 minutes of prep time. One scenario in Apparel and Accessories asked the student whether an upscale clothing store that caters to young, thin customers should try to reach a heavier audience in an attempt to draw in a larger target market.

The article captures the conference experience and does a really good job of providing a teacher’s perspective.  To read the entire article click here.