Our Purpose

This web site was developed to provide educators, counselors, students and their parents details about marketing careers in New Jersey.

Secondary teachers and post-secondary faculty as well as counselors and administrators can start taking advantage of our Marketing Career Cluster online toolkit and resource guide.  The online toolkit provides resources, tools for teachers and students, marketing career cluster information, plus curriculum and  industry-based assessments, so check it out.

It is also our goal to increase awareness of the potential of CTE and to help elevate CTE to a new level as a vehicle for success for all students.

In an interview conducted by Jon Christian, (Director of Marketing at the Marketing Genome Project located at 658 Cookman Avenue, Asbury Park, NJ 07712), Mr. Til Dallavalle, (President of the American Marketing Association’s New Jersey Chapter and Project Coordinator for the Career and Technical Education Partnership of New Jersey’s Marketing Career Cluster Grant project) explains the purpose of the CTEP Marketing Project and how professional associations like the New Jersey Chapter of the American Marketing association work together to help students and individuals in New Jersey explore careers in marketing.


We are committed to improving the educational and workforce systems of today so that one day these systems will reward innovation, support different learning styles, value different interests and talents, adapt and respond to dynamic forces of the workplace and prepare all students for career success through multiple pathways.

Be Sociable, Share!